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Promotion and marketing for broadcasting, cable and the web / edited by Susan Tlyer Eastman, Douglas A.Ferguson, Robert A.Klein

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  • MARC

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    HE8689.7.M37
    P76 2002
     
    517631 (Shelf),BOK
    Promotion and marketing for broadcasting, cable and the web. - Boston , 2002.

         xiii, 274 p. : ill. ; 24 cm.

         ISBN 024080497X.
         
         1. Television broadcasting - Marketing 2. Radio broadcasting - Marketing.I. Ferguson, Douglas A II. Klien, Robert A. III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    517631ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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