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New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind

  • Linear

  • MARC

  •  
    HF5415.153
    .N477 2000
     
    515519 (Shelf),BOK
    New-product diffusion models. - Boston , 2000.

         xi, 355 p. : ill. ; 24 cm. + 1 computer disk International series in quantitative marketing v.11.

         ISBN 0792377516.
         
         1. New products - Mathematical models - Congresses 2. Product management - Congresses - Mathematical models.I. Mahajan, Vijaya II. Muller, Eitan III. Wind, Yoram IV. Title V. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    515519ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    CLT3026ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)FLOPPY DISCKUMPULAN BUKU-BUKU RESEB

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