New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind
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| | | New-product diffusion models. - Boston , 2000. |
| xi, 355 p. : ill. ; 24 cm. + 1 computer disk International series in quantitative marketing v.11. | ISBN 0792377516. | | 1. New products - Mathematical models - Congresses 2. Product management - Congresses - Mathematical models.I. Mahajan, Vijaya II. Muller, Eitan III. Wind, Yoram IV. Title V. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 515519 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | CLT3026 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | FLOPPY DISC | KUMPULAN BUKU-BUKU RESEB |
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