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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen

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    HF5415.55
    .H35 1997
     
    517239 (Shelf),BOK
    Halinen, Aino

         Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector. - London , 1997.

         xiv, 373 p. : ill. ; 24 cm Routledge advances in management and business studies.

         ISBN 0415146070.
         
         1. Relationship marketing 2. Relationship marketing - Finland - Case studies 3. Service industries - Marketing.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    517239ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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