Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik
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| | | | Advertising and integrated brand promotion. - Australia , 2003. | xxxix, 773 p. : ill.(col.) ; 28 cm. | Includes index. | ISBN 0324113803. | | 1. Advertising 2. Advertising media planning.I. Allen, Chris T II. Semenik, Richard J III. Title | | Library : UiTM Shah Alam; UITM Perlis; UiTM Johor; UITM Melaka; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 514074 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 531376 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 561764 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 564488 | Shelf | | PERPUSTAKAAN ALAM BINA TUN ABDUL RAZAK(FSPU) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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