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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony

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    HF5415.15
    .C44 2001
     
    509226 (Shelf),BOK
    Chernatony, Leslie de

         From brand vision to brand evaluation : strategically building and sustaining brands. - Oxford , 2001.

         xv, 293 p. : ill. ; 23 cm.
         Includes index.

         ISBN 0750646144.
         
         1. Brand name products 2. Product management 3. Trademarks.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    509226ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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