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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle

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  • MARC

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    HF5414
    .E18 2000
     
    506731 (Shelf),BOK
    Earle, Richard , 1932-

         The art of cause marketing : how to use advertising to change personal behavior and public policy. - Chicago , 2000.

         xiv, 322 p. : ill. ; 24 cm.

         ISBN 0071387021.
         
         1. Social marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    506731ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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