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IMC : using advertising and promotion to build brands / Tom Duncan

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    HF5415.13
    .D846 2002
     
    512310 (Shelf),BOK
    Duncan, Tom

         IMC : using advertising and promotion to build brands.

         xxxii, 783 pages : illustration (some colour) ; 28 cm The McGraw-Hill/Irwin series in marketing.
         Includes index.

         ISBN 025621476X.
         
         1. Brand name products - Management - Marketing.I. Title II. Series
         Library : UiTM Shah Alam; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    512310ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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