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Strategic brand management building: measuring and managing brand equity / Kevin Lane Keller

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    HD69.B7
    K44 1998
     
    121039AD (Shelf),BOK
    Keller, Kevin Lane

         Strategic brand management building: measuring and managing brand equity. - Upper Saddle River, N.J , 1998.

         xxv, 635 p. : ill. ; 23 cm.
         Includes bibliogarphical references and index.

         ISBN 0131201158.
         
         1. Brand name products - Management.I. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    121039ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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