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International and global marketing : concepts and cases / edited by Taylor W. Meloan and John L. Graham

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  • MARC

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    HF1416
    .I57 1998
     
    119343AD (Shelf),BOK
    International and global marketing : concepts and cases. - Boston, Mass. , 1998.

         xvi, 439 p. : ill. ; 24 cm Marketing and Advertising Series.
         Includes bibliographical references.

         ISBN 0071158006.
         
         1. Export marketing - Case studies 2. Export marketing - Case studies.I. Graham, John L II. Title III. Series
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    119343ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)
    120293ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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