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Consumer behavior and marketing strategy / J.Paul Peter and Jerry C. Olson

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    HF5415.3
    .P37 1999
     
    118464AD (Shelf),BOK
    Peter, J. Paul

         Consumer behavior and marketing strategy. - Boston , 1999.

         xxv, 545 p. : ill. (some col.) ; 25 cm The Irwin/McGraw-Hill Series in Marketing.
         Includes bibliographical references and index.

         ISBN 007116703X.
         
         1. Marketing 2. Consumer behavior.I. Olson, Jerry C II. Title III. Series
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    118464ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)
    120150ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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