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Introduction to advertising and promotion management / George E. Belch and Michael A. Belch

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    HF5823
    .B44 1990
     
    14235NC (Withdrawn),BOK
    Belch, George E

         Introduction to advertising and promotion management. - Homewood, IL , 1990.

         xxix, 770 p. : ill. (some col.) ; 28 cm.

         ISBN 0256079722.
         
         1. Sales promotion 2. Advertising.I. Belch, Michael A II. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    14235NCWithdrawnPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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