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Effective marketing : creating and keeping customers / William G. Zikmund and Michael d'Amico

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    HF5415
    .Z54 1995
     
    116428AD (Shelf),BOK
    Zikmund, William G

         Effective marketing : creating and keeping customers. - Minneapolis/St. Paul , 1995.

         xxxii, 604 p. : ill. (col.) ; 29 cm.
         Includes bibliographical references and indexes.

         ISBN 0314041621.
         
         1. Consumer behavior 2. Export marketing 3. Marketing.I. d'Amico, Michael II. Title
         Library : UiTM Shah Alam; UITM Sarawak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    116428ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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