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The Persona principle : how to succeed in business with image-marketing / Derek Lee Armstrong and Kam Wai Yu ; original illustrations by Raffi Anderian

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    HF5386
    .A75 1996
     
    116099AD (Shelf),BOK
    Armstrong, Derek Lee

         The Persona principle : how to succeed in business with image-marketing. - New York , 1996.

         240 p. : ill. (some col.) ; 25 cm.
         Includes bibliographical references.

         ISBN 0684802686.
         
         1. Success in business 2. Corporate image 3. Advertising.I. Yu, Kam Wai II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    116099ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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