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Evaluating press coverage : a practical guide to measurement and cost effectiveness / David Phillips

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    HM263
    P34
     
    93675TE (Shelf),BOK
    Phillips, David

         Evaluating press coverage : a practical guide to measurement and cost effectiveness. - London , 1992.

         249p. : ill. ; 24cm.
         Includes index.

         ISBN 0749405309.
         
         1. Public relations 2. Press conferences.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    93675TEShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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