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Advertising and the mind of the consumer : what works, what doesn't and why / Max Sutherland

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  • MARC

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    HF5822
    S97
     
    96957MU (Issued),BOK
    Sutherland, Max

         Advertising and the mind of the consumer : what works, what doesn't and why. - Australia , 1993.

         xvii, 246p. ; 22cm.
         Includes index.

         ISBN 1863733582.
         
         1. Advertising - Psychological aspects.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    96957MUIssuedPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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