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Resisting McDonaldization / edited by Barry Smart

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  • MARC

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    HF5415.32
    .R475 1999
     
    499689 (Shelf),BOK
    Resisting McDonaldization. - London , 1999.

         x, 261 p. : ill. ; 24 cm.

         ISBN 0761955178.
         
         1. McDonald's Corporation 2. Fast food restaurants 3. Franchises (Retail trade) 4. Consumption (Economics) 5. Marketing.I. Smart, Barry II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    499689ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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