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Relationship Marketing : Strategy and Implementation / Helen Peck, Adrian Payne, Marti Christopher, Moira Clark

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    HF5415.55
    .R448 1999
     
    497151 (Shelf),BOK
    Peck, Helen

         Relationship Marketing : Strategy and Implementation.

         x, 509 pages : illustrations ; 24 cm.
         "Published in association with the chartered Institute of Marketing".
         Series statement on jacket.

         ISBN 0750636262
         .-ISBN 9780750636261.
         
         1. Relationship marketing.I. Payne, Helen II. Christopher, Martin III. Clark, Moira IV. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Sabah; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    497151ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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