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Services marketing : people, technology, strategy / Christopher H. Lovelock

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    HF5415.122
    .L68 2001
     
    495856 (Shelf),BOK
    Lovelock, Christopher H

         Services marketing : people, technology, strategy. - Upper Sadle River, NJ , 2001.

         xviii, 717 p. : ill. ; 24 cm.

         ISBN 013173924.
         
         1. Service industries - Marketing 2. Professions - Marketing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    495856ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKRAK TERBUKA (OPEN SHELVES)

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