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Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott

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    HF5415.123
    .F58 2000
     
    494511 (Shelf),BOK
    FitzGerald, Maureen

         Marketing communications classics : an international collection of classic and contemporary papers. - Australia , 2000.

         xx, 524 p. : ill. ; 24 cm.
         Includes index.

         ISBN 1861525079.
         
         1. Communication in marketing.I. Arnott, David II. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    494511ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    503325ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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