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Marketing aesthetics : the strategic management of brands, identity and image / Bernd Schmitt, Alex Simonson foreward by Tom Peters

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  • MARC

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    HD59.2
    .S357 1997
     
    493043 (Shelf),BOK
    Schmitt, Bernd

         Marketing aesthetics : the strategic management of brands, identity and image. - New York , 1997.

         xv, 345 p. : ill. ; 24 cm.

         ISBN 0684826550.
         
         1. Corporate image.I. Simonson, Alex II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    493043ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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