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Service management and marketing : a customer relationship management approach / Christian Cronroos

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    HD9980.5
    .G776 2001
     
    489355 (Lost),BOK
    Gronroos, Christian , 1947-

         Service management and marketing : a customer relationship management approach. - Chichester , 2000.

         x, 394 p. : ill. ; 24 cm.

         ISBN 0471720348.
         
         1. Customer services 2. Service industries - Marketing.I. Title
         Library : UiTM Shah Alam; UITM Perak; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489355LostPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    490800ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    513086ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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