Service management and marketing : a customer relationship management approach / Christian Cronroos
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| | | Gronroos, Christian , 1947- |
| Service management and marketing : a customer relationship management approach. - Chichester , 2000. | x, 394 p. : ill. ; 24 cm. | ISBN 0471720348. | | 1. Customer services 2. Service industries - Marketing.I. Title | | Library : UiTM Shah Alam; UITM Perak; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 489355 | Lost | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 490800 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) | 513086 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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