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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi

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    HD69.B7
    M373 2000
     
    492593 (Shelf),BOK
    Marconi, Joe

         The brand marketing book : creating, managing, and extending the value of your brand. - Illinois , 2000.

         xv, 247 p. : ill. ; 24 American marketing association.

         ISBN 0844222577.
         
         1. Brand name products - Marketing.I. Title II. Series
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    492593ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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