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Winning direct response advertising : from print through interactive media / Joan Throckmorton

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  • MARC

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    HF5861
    .T47 1997
     
    490216 (Shelf),BOK
    Throckmorton, Joan

         Winning direct response advertising : from print through interactive media. - Chicago, Illinois , 1997.

         xv, 454 p. : ill. ; 26 cm.
         Includes index.

         ISBN 0844234281.
         
         1. Direct marketing 2. Advertising, Direct-mail.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    490216ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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