Crisis marketing : when bad things happen to good companies / Joe Marconi
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| | | | Crisis marketing : when bad things happen to good companies. - Chicago, Ill. , 1997. | x, 246 p. : ill. ; 24 cm. | "Published in conjunction with the American Marketing Association"--T.p. verso. | ISBN 0844232378. | | 1. Marketing - Case studies 2. Marketing 3. Crisis management.I. American Marketing Association. II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 49118 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 491186 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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