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Crisis marketing : when bad things happen to good companies / Joe Marconi

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    HF5415.122
    .M367 1997
     
    49118 (Shelf),BOK
    Marconi, Joe

         Crisis marketing : when bad things happen to good companies. - Chicago, Ill. , 1997.

         x, 246 p. : ill. ; 24 cm.
         "Published in conjunction with the American Marketing Association"--T.p. verso.

         ISBN 0844232378.
         
         1. Marketing - Case studies 2. Marketing 3. Crisis management.I. American Marketing Association. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    49118ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    491186ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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