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The observational research handbook : understanding how consumers live with your product / Bill Abrams

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    HF5415.33.U6
    A25 2000
     
    491174 (Reference),BOK
    Abrams, Bill

         The observational research handbook : understanding how consumers live with your product. - Lincolnwood, Il. , 2000.

         xxiv, 277 p. : ill. ; 23 cm.
         At head of title: American Marketing Association.

         ISBN 065800073X.
         
         1. Consumer behavior - United States 2. Marketing - United States.I. American Marketing Association. II. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    491174ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj

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