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Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice

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    HF5415.3
    .H64 2000
     
    489894 (Shelf),BOK
    Hofmeyr, Jan

         Commitment-led marketing : the key to brand profits is in the customer's mind. - Chichester , 2000.

         xiv, 306 p. : ill. ; 24 cm.

         ISBN 0471495743.
         
         1. Motivation research (Marketing) 2. Consumer behavior 3. Consumers - Attitudes. 4. Consumers - Psychology.I. Title
         Library : UiTM Shah Alam; UITM Perak
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489894ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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