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Driving brand value : using intergrated marketing to manage profitable stakeholder relationships / Tom Duncan, Sandra Moriarty

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    HF5415.13
    .D845 1997
     
    489801 (Shelf),BOK
    Duncan, Tom

         Driving brand value : using intergrated marketing to manage profitable stakeholder relationships. - New York , 1997.

         xix, 284 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0786308222.
         
         1. Corporate image - Case studies - Marketing - Management 2. Brand name products - Marketing - Management - Case studies 3. Brand name products - Case studies - Management - Case studies - Marketing.I. Mariorty, Sandra E. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489801ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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