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Data mining cookbook : modeling data for marketing, risk, and customer relationship management / Olivia Parr Rud

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    QA76.9.D343
    R83 2001
     
    489613 (Shelf),BOK
    Rud, Olivia Parr

         Data mining cookbook : modeling data for marketing, risk, and customer relationship management. - New York , 2001.

         xxviii, 367 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0471385646.
         
         1. Marketing - Data processing 2. Data mining 3. Customer services - Data processing.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489613ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    583935ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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