Brand Asset Management : Driving Profitable Growth Through Your Brands / Scott M. Davis
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| | | | Brand Asset Management : Driving Profitable Growth Through Your Brands. | xvi, 265 pages : illustrations ; 24 cm The Jossey-Bass Business & Management series. | Includes index.The Jossey-Bass Business & Management series. | ISBN 0787950777. | | 1. Product management - United States 2. Brand name products - United States 3. Brand name products 4. Product management.I. Title II. Series | | Library : UiTM Shah Alam; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 489512 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 500283 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 504003 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 1013689 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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