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Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur

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    HD62.5
    .L63 2001
     
    489063 (Shelf),BOK
    Lodish, Leonard M

         Entrepreneurial marketing : lessons from Wharton's pioneering MBA course. - New York , 2001.

         xvi, 272 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0471382442.
         
         1. New business enterprises - Management 2. Marketing - Management.I. Kallianpur, Amy II. Morgan, Howard Lee,1945- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489063ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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