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Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system / Michael D. Johnson, Anders Gustafsson

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    HF5415.335
    .J64 2000
     
    489388 (Shelf),BOK
    Johnson, Michael D

         Improving customer satisfaction, loyalty, and profit : an integrated measurement and management system. - San Francisco , 2000.

         xv, 214 p. : ill. ; 22 cm The University of Michigan Business School management series.

         ISBN 0787953105.
         
         1. Consumer satisfaction 2. Customer loyalty.I. Gustafsson, Anders,1964- II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489388ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    526534ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    626107ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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