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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

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    HF5823
    .B387 2001
     
    488946 (Shelf),BOK
    Belch, George E.

         Advertising and promotion : an integrated marketing communications perspective. - Boston , 2001.

         xx, 795 pages : illustration ; 28 cm The McGraw-Hill/Irwin series in marketing.

         ISBN 0072314451.
         
         1. Advertising 2. Communication in marketing 3. Sales promotion.I. Belch, Michael A. II. Title III. Series
         Library : UiTM Shah Alam; UITM Perlis; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    488946ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    490029ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    490943ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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