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Marketing the unknown : developing market strategies for technical innovations / Paul Millier

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    HF5415.153
    .M55413 1999
     
    489027 (Shelf),BOK
    Miller, Paul

         Marketing the unknown : developing market strategies for technical innovations. - Chichester , 1999.

         viii, 240 p. : ill. ; 24 cm.

         ISBN 0471986216.
         
         1. New products - Marketing 2. Product management.I. Title
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    489027ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    526501WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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