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The why of consumption contemporary perspectives on consumer motives, gods and desived / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman

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    HF5415.32
    .R38 2000
     
    488798 (Shelf),BOK
    The why of consumption contemporary perspectives on consumer motives, gods and desived. - London , 2000.

         xx, 330 p. : ill. ; 24 cm Routledge interpretive marketing research.
         Includes index.

         ISBN 0415220955.
         
         1. Consumers - Research 2. Consumer behavior.I. Mick, David Glen II. Huffman, Cynthia III. Title IV. Series
         Library : UiTM Shah Alam; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    488798ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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