Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 / edited by Rejean Savard
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| | | | Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997. | 89 pages : illustration ; 21 cm IFLA publications 89. | Text in English and French. | ISBN 9783598218118. | | 1. Library administration - Congresses - Marketing 2. Libraries - Congresses - Marketing 3. Libraries - Congresses - Public relations.I. Savard, Rejean,1950- II. International Federation of Library Associations and Institutions. Section on Management and Marketing III. Title IV. Series | | Library : UiTM Shah Alam; UiTM Negeri Sembilan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 497377 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 528537 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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