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Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 / edited by Rejean Savard

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    Z716.3
    .I44 2000
     
    497377 (Shelf),BOK
    IFLA Conference 63rd

         Adapting marketing to libraries in a changing and world-wide environment : papers presented at the 63rd IFLA Conference, Copenhagen, September 1997.

         89 pages : illustration ; 21 cm IFLA publications 89.
         Text in English and French.

         ISBN 9783598218118.
         
         1. Library administration - Congresses - Marketing 2. Libraries - Congresses - Marketing 3. Libraries - Congresses - Public relations.I. Savard, Rejean,1950- II. International Federation of Library Associations and Institutions. Section on Management and Marketing III. Title IV. Series
         Library : UiTM Shah Alam; UiTM Negeri Sembilan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    497377ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    528537ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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