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Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff

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    HF5415.125
    .B47 2000
     
    481906 (Shelf),BOK
    Berry, Michael J. A.

         Mastering data mining : the art and science of customer relationship management. - New York , 2000.

         xviii, 494 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0471331236.
         
         1. Marketing - Data processing - Management 2. Data mining - Data processing 3. Business enterprises - Computer networks - Management.I. Linoff, Gordon S. II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    481906ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    627154ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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