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Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin

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    HF5415
    .T727 2000
     
    481900 (Shelf),BOK
    Trout, Jack

         Differentiate or die : survival in our era of killer competition. - New York , 2000.

         x, 230 p. ; 24 cm.

         ISBN 0471357642.
         
         1. Advertising - Brand name products 2. Marketing.I. Rivkin, Steve,1947- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    481900ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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