New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy
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| | | | | | New product and brand management : marketing engineering applications. | | vii, 149 pages : illustrations ; 26 cm. + 1 compact disk (4 3/4 in.). | | "Co-sponsored by ISBM, Institute for the Study of Business Markets. | | Includes index. | | ISBN 0321046447. | | | | 1. New products - Management 2. Brand name products - Management.I. Rangaswamy, Arvind II. Title | | | Library : UiTM Shah Alam; UITM Kedah; UITM Terengganu |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 480540 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 490094 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | | CP1213 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | COMPACT DISC | KAT | | CP1810 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | COMPACT DISC | KAT |
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