Marketing across culture / Jean-Claude Usunier
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| | | | Marketing across culture. - Harlow, England , 2000. | xv, 627 p. : ill. ; 24 cm. | ISBN 0130106682. | | 1. International business enterprises - Social aspects 2. Export marketing - Social aspects 3. Intercultural communication.I. Title | | Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UiTM Johor; UITM Melaka; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 480429 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 490971 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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