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Cases in strategic marketing management : an integrated approach / William J. McDonald

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    HF5415.13
    M369195 1998
     
    478205 (Shelf),BOK
    McDonald, William J , Ph. D.

         Cases in strategic marketing management : an integrated approach. - Upper Saddle, New Jersey , 1998.

         viii, 351 p. : ill. ; 24 cm.

         ISBN 0023794240.
         
         1. Marketing - Case studies - Decision making - Computer programs 2. Marketing - Case studies - Computer programs - Management 3. Marketing - Case studies - Management.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    478205ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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