Cases in strategic marketing management : an integrated approach / William J. McDonald
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| | | McDonald, William J , Ph. D. |
| Cases in strategic marketing management : an integrated approach. - Upper Saddle, New Jersey , 1998. | viii, 351 p. : ill. ; 24 cm. | ISBN 0023794240. | | 1. Marketing - Case studies - Decision making - Computer programs 2. Marketing - Case studies - Computer programs - Management 3. Marketing - Case studies - Management.I. Title | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 478205 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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