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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

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    HF5823
    .B387 1998
     
    476312 (Shelf),BOK
    Belch, George E

         Advertising and promotion : an integrated marketing communications perspective. - Boston , 1998.

         xxii, 762 p. : ill.(some col.) ; 28 cm Irwin / McGraw-Hill series in marketing.

         ISBN 0256218994.
         
         1. Advertising 2. Communication in marketing 3. Sales promotion.I. Belch, Michael A. II. Title III. Series
         Library : UiTM Shah Alam; UITM Sabah; UITM Perak; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    476312ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    477246ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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