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Breaking compromises : opportunities for action in consumer markets from the Boston consulting group / edited by Michael J. Silverstein and George Stalk

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    HF5415.13
    .B677 2000
     
    476603 (Shelf),BOK
    Breaking compromises : opportunities for action in consumer markets from the Boston consulting group. - New York , 2000.

         xii, 227 p. : ill. ; 23 cm.
         Includes index.

         ISBN 047138433X.
         
         1. Marketing - Management 2. Consumer behavior.I. Silverstein, Michael J II. Stalk, George III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    476603ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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