Services marketing : integrating customer focus across the firm / Valarie A. Zetthaml, Mary Jo Bitner
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| | | | Services marketing : integrating customer focus across the firm. | xxviii, 620 pages : illustrations ; 25 cm McGraw-Hill series in marketing. | ISBN 0072312211. | | 1. Marketing 2. Service industries - Marketing 3. Customer services.I. Bitner, Mary Jo II. Title III. Series | | Library : UiTM Shah Alam; UITM Sabah; UiTM Johor; UITM Melaka; UITM Kedah; UITM Perak; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 475995 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 490963 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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