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Strategic marketing management for the Pacific Region / David W. Cravens, Bill Merrilees, Rhett H. Walker

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  • MARC

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    HF5415
    .C73 2000
     
    475745 (Shelf),BOK
    Cravens, David W.

         Strategic marketing management for the Pacific Region. - Sydney , 2000.

         xi, 468 p. : ill. ; 25 cm.
         Includes index.

         ISBN 0074705881.
         
         1. Marketing - Pacific Region - Management - Case studies 2. Marketing - Pacific Region - Management 3. Marketing - Pacific Region - Decision making - Case studies.I. Merrilees, W. J. - 1946- II. Walker, Rhett H. III. Title
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    475745ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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