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How advertising works : the role of research / edited by John Philip Jones

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    HF5823
    .H58 1998
     
    474892 (Shelf),BOK
    How advertising works : the role of research. - California : Thousand Oak , 1998.

         358 p. : ill. ; 23 cm.

         ISBN 0761912401.
         
         1. Advertising 2. Advertising - Research.I. Jones, John Philip II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    474892ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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