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Services marketing, a managerial perspective / Rod McColl

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    HD9980.5
    .M33 1998
     
    473888 (Shelf),BOK
    McColl Rod , 1957-

         Services marketing, a managerial perspective. - Sydney , 1998.

         xii, 532 p. : ill. (some col) ; 24 cm.
         Includes index.

         ISBN 0074702572.
         
         1. Customer services 2. Service industries - Marketing.I. Callaghan, Bill II. Palmer, Adrian,1955- III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    473888ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    473889ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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