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Services marketing : a strategic approach / Karen P. Goncalves

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  • MARC

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    HD9981.5
    .G66 1998
     
    468265 (Withdrawn),BOK
    Goncalves, Karen P

         Services marketing : a strategic approach. - Upper Saddle River, New Jersey , 1998.

         xiv, 225 p. : ill. ; 24 cm.

         ISBN 0139548920.
         
         1. Service industrial - United States - Case studies - Marketing 2. Service industries - United States - Marketing.I. Title
    Accn No.Item StatusAdd IdLocationSMDItem Category
    468265WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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