Strategic marketing communications : new ways to build and integrate communications / P. R. Smith, Chris Berry, Alan Pulford
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| | | | | | Strategic marketing communications : new ways to build and integrate communications. | | xii., 300 pages : illustrations ; 24 cm + 1 computer disk (3 1/2 in.). | | ISBN 0749429186. | | | | 1. Communication in marketing.I. Berry, Chris II. Pulford, Alan III. Title | | | Library : UiTM Shah Alam; UITM Sabah; UITM Pahang; UITM Terengganu |
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