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Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg

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  • MARC

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    HF5415.122
    .C66 1997
     
    461883 (Withdrawn),BOK
    Contemporary services marketing management : a reader. - London , 1997.

         xiv, 537 p. : ill. ; 25 cm.

         ISBN 0030990351.
         
         1. Marketing - Management 2. Service industries - Marketing.I. Gabbott, Mark II. Hogg, Gillian III. Title
         Library : UiTM Shah Alam; UITM Sabah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    461883WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    503327ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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