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Advertising and competition : theory, measurement, fact / [by] James M. Ferguson

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    HF5821
    .F45
     
    112815 (Shelf),BOK
    Ferguson, James Milton

         Advertising and competition : theory, measurement, fact. - Cambridge, Mass. , [1974].

         xiii,190p. ; 24cm.

         ISBN 088410253X.
         
         1. Advertising - Rate of return 2. Competition 3. Advertising.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    112815ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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